Helping local governments operate efficiently

Based in Northwest Arkansas, Ordinal was created to help local governments leverage AI to drive operational efficiency.  

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Our Mission

Developing a better society

We create innovative solutions that simplify complexities and empower success for communities everywhere.

Jacob Herrington

Co-Founder

Jacob’s analytical mindset and background as a software engineer shape Ordinal’s customer-first approach. With experience at Walmart, Artsy, and Cometeer, he’s passionate about building technology that truly serves a need.

Nick Spinazze

Co-Founder

A former world-class tennis athlete turned AI engineer, Nick co-founded Ordinal to help cities work smarter. His experience as a software engineer at organizations like Artsy and TED equips him to build robust, impactful solutions.

Jacob Eubanks

Co-Founder

Jacob combines expertise in product management and user experience to simplify workflows for cities. Previously, he led UX at Sage Digital, founded then sold a plant care business, and worked as a software engineer at Engine eCommerce.

Advisors

Rick Barry

Advisor

Experienced City Planner & now Director of Operations at Northwest Arkansas Community College

Jeston George

Advisor & Investor

Founder of Apptegy, education technology for over 4000 schools which was acquired in 2024.

John James

Advisor & Investor

Serial entrepreneur who has built and sold multiple ventures, raising over $100M.

Marty Buchanan

Advisor & Investor

Business broker and experienced business development leader.

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How Ordinal came to be

A few years ago, Nick and his wife decided to help Fayetteville’s housing shortage by developing four houses on infill lots they purchased. A year later, they had received only a single permit to begin development. Frustrated by the delays, Nick saw firsthand how overwhelmed the city was with requests, while the housing crisis worsened.

Determined to find a solution, Nick used his engineering background and interest in AI to train a model on city codes to get the answers he needed. The results sparked an idea: what if this tool could help more than just him?

He teamed up with two former colleagues, Jacob and Jacob (yes, two Jacobs) to turn it into a viable business.

Through hundreds of conversations with city staff, the team discovered a widespread problem—municipalities everywhere were bogged down by overwhelming requests and bottlenecks, often years behind.Ordinal was born to solve this: empowering cities with modern AI tools to streamline operations and better serve their communities.

Frequently Asked Questions

What is Ordinal, and how does it work?
How is Ordinal different from general-purpose AI tools like ChatGPT?
Is Ordinal secure?
How long does it take to implement Ordinal?
Does Ordinal require technical expertise to use?
How does Ordinal handle updates to city codes and documents?
How does pricing work?

Book Your Demo

Ready to see Ordinal in action? Book some time with our team and we’ll show you just how valuable this could be for you and your staff. 

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